Led and managed strategic communication efforts for nationally recognized, tech-focused clients across various industries, including high-tech, healthcare, and pharmaceuticals.
Partnered with client leadership to develop and deliver effective messaging for major client initiatives (e.g., new service offerings, rebranding, company announcements).
Cultivated and managed strong relationships with key media representatives, industry analysts and influencers across diverse media channels.
Developed and executed impactful media relations and public relations campaigns, securing placements in top-tier publications and increasing brand awareness for clients.
Led thought leadership programs for executives, securing speaking opportunities and podcast guest placements.
Mentored and coached junior team members on media relations best practices and communication skills.
Utilized data and analytics to measure the impact of communication campaigns and recommend data-driven improvements to strategies.
Played a pivotal role in repositioning Comprise PR from a traditional PR firm to a comprehensive, full-service marketing and communications agency.