Experience
Senior Communications Executive
At Comprise PR, I led and managed strategic communications for a portfolio of nationally recognized, tech-focused clients across diverse industries, including high-tech, healthcare, and pharmaceuticals. I partnered closely with client leadership to develop and execute effective messaging for major initiatives, from new service offerings and rebranding efforts to significant company announcements. My work involved cultivating and nurturing strong relationships with key media representatives, industry analysts, and influencers, securing impactful placements in top-tier publications that amplified client visibility and brand authority. I also spearheaded thought leadership programs for executives, positioning them as industry experts through speaking opportunities and podcast guest appearances. Beyond client work, I played a key role in the firm's own transformation, contributing to its repositioning from a traditional PR firm to a comprehensive, full-service marketing and communications agency. I also mentored and coached junior team members, sharing best practices and fostering their professional development. Throughout my tenure, I leveraged data and analytics to measure campaign effectiveness and drive data-informed improvements to communication strategies.
Learn More6/13/2022General Manager, Vacasa
My time at Vacasa provided a unique opportunity to apply my communication skills in a new context — the hospitality industry. As General Manager for three regional offices, I was responsible for ensuring seamless communication between owners, guests, and employees. I developed and executed targeted communication strategies for each group, tailoring messages to their specific needs and interests. For example, I implemented [mention a specific communication initiative, e.g., a new owner newsletter or a guest feedback system]. This role required me to be a skilled listener and problem-solver, addressing concerns and building strong relationships with all stakeholders. While my title was General Manager, effective communication was at the heart of everything I did, and it proved instrumental in driving improvements in guest satisfaction and employee engagement.
Learn More5/17/2021President, DeeterUSA
My 24-year tenure at DeeterUSA is a story of growth and leadership. Starting as an Account Manager, I progressively advanced to the role of President, leading and shaping the full-service marketing and communications agency for over two decades. This journey provided invaluable experience across all facets of agency life, , from client service and strategy development to project execution and team leadership. I cultivated a diverse portfolio of clients across various sectors, including healthcare, pharmaceuticals, non-profit organizations, and technology, developing and executing integrated marketing campaigns that delivered measurable results. Building strong client relationships was paramount, and I prioritized fostering long-term partnerships based on trust and mutual success. I also had the rewarding experience of mentoring and developing high-performing teams of marketing and communications professionals, empowering them to reach their full potential. My tenure at DeeterUSA was defined by a commitment to excellence, innovation, and a passion for helping clients achieve their business objectives.
Learn More4/21/1997
Owner/Operator, Mountain High Pet Supply
While living in Telluride, I identified a significant gap in the market: the need for affordable pet supplies in the resort community. Seeing this unmet need, I took the initiative to develop a comprehensive business plan and secure start-up funding to launch Mountain High Pet Supply. As the sole proprietor, I managed all aspects of the business, from accounting and product sourcing to warehousing, marketing, order management, and customer relations. Building a loyal client base in a competitive market was a rewarding challenge, and the business thrived during my time in Telluride. Ultimately, I made the strategic decision to dissolve the business when I relocated, but the experience provided invaluable hands-on experience in all facets of entrepreneurship.
Learn More11/15/1994
Marketing/customer relations representative, Telluride Resort Accommodations
At Telluride Resort Accommodations, I gained valuable experience in the world of marketing and promotions within the hospitality industry. As a Marketing Coordinator, I collaborated with the marketing team on the development and implementation of promotional campaigns and event planning initiatives. This involved understanding the resort's target audience, crafting compelling marketing messages, and coordinating various promotional activities. I also gained experience in managing reservations and ensuring guest satisfaction, providing me with a well-rounded understanding of the resort's operations. This role allowed me to develop my marketing skills and contribute to the resort's efforts to attract new clientele.
Learn More5/15/1993