Researched, developed quality content, and distributed and pitched stories to the media for a hospital client that resulted in an earned media value of more than $1 million against a media relations budget of less and $100K for the year. This heightened level of coverage provided the hospital with an invaluable third-party credibility with existing and prospective patients. The net results of this media relations program were unprecedented levels of brand recognition, brand preference, trust, and patient visits.