Facilitated production of a high-end corporate brochure for a third-generation family-owned and operated small-sized pharmaceutical company, the first in their 65 year history. The finished piece was intentionally high-end in every way and included photography from a nationally acclaimed photographer, heavy stock paper, and a metallic cover. In combination, these elements simply exuded quality and helped position Mission Pharmacal as an organization that could compete with big pharma.
The tool was primarily used by the corporation's business development team where it served as an introductory "calling card" with prospective partners. The result was a tangible new business development piece that felt more like an annual report than a simple brochure and helped the internal team generate partnerships that jumped revenues from $50 million in annual sales to more than $400 million.
Upon delivery of the first edition I was told I had “captured the unicorn.”