Effective internal communications (IC) programming has long been a vital component to a fully integrated marketing and communications plan. In fact, when following a core out approach, where audiences are converted In a methodical order (much like the rings that form when a pebble is tossed in water), the internal audience is at the core.
Further, quality IC should be thought of as a dialogue. It is two-way communication where leadership both shares key messaging, yet also listens to the heartbeat of the organisation.
Without a fully informed and fully appreciated internal team, successful communication with outside audiences is nearly impossible.
I have overseen employee engagement research and conducted internal communications audits that have uncovered vital information that allowed companies of varying sizes to initiate vibrant IC plans. I have then worked hands-on to implement those plans, consistently checking in with employee bases to confirm impact and adapt plans as needed.