In the third quarter of 2018, PharmaVOICE requested contributions from various pharmaceutical industry thought leaders on what those individuals believed would be the influencing business trends that would likely impact the industry in 2019. To help facilitate the "conversation," the PharmaVOICE team suggested 10 potential trends that people could share their perspective on.
As a good client ambassador, I shared this request with some of my clients and actually had two clients contribute to the issue. Our agency then merchandised those articles on behalf of the clients by posting socially and also reprinting for use with new business pitches.
After taking care of the client needs, however, one of the trends from the PharmaVOICE request jumped out to me as something I felt strongly about, so I offered my own thoughts and submitted to the publication. Shortly after submission, I was happy to learn that the editors wanted to use my submission and they included me in this special issue.
To read the full article included the highlighted sections where I am quoted, plead click here: PV Creating Shared Value Article Full.pdf