Led FluidLogic's award-winning communications strategy at the 2023 AIMExpo, driving brand awareness and launching their latest innovation in the adventure bike market through media relations, social media, and targeted outreach.
Read MoreDrew Deeter
Driving Growth Through Strategic Communications
I help businesses and brands grow through strategic marketing and communications. With over 20 years of experience, I craft compelling narratives that resonate with key audiences — from media and partners to consumers — and drive measurable results. Let's connect.
Behind the Work
I'm a marketing and communications executive with a proven track record of building and scaling businesses and brands. I approach my work as a craftsman, constantly honing my skills. Adaptable and results-driven, I'm always looking for innovative ways to achieve success. A natural storyteller, I excel at translating organizational philosophies and objectives into resonant messages for diverse audiences — from media and business partners to consumers. I'm a hands-on, team-oriented leader who thrives in collaborative environments.
Core Skills
My core skills drive results for my clients. With more than two decades experience in marketing and communications, I bring a unique blend of strategic thinking, creative execution and data-driven analysis to every project. I specialize in:
- Strategic Communications: Crafting and executing comprehensive communication plans that align with business objectives and deliver measurable results.
- Media & Analyst Relations: Building strong relationships with key media and analysts to secure high-impact placements and elevate brand visibility.
- Thought Leadership: Developing and promoting thought leadership platforms for executives, driving industry recognition and business growth.
- Content Strategy & Creation: Creating compelling narratives and engaging content across all channels, from press releases and blog posts to social media and video.
- Crisis Management: Proactively mitigating reputational risks and effectively managing communications during challenging situations.
- Digital Marketing: Leveraging digital platforms to drive brand awareness, engagement, and conversions through SEO, SEM, social media, and more.
- Internal Communications: Fostering a strong and engaged internal culture through effective communication strategies.
My experience working with both large corporations and smaller businesses has given me a versatile skill set and a deep understanding of the unique challenges and opportunities in various industries. I thrive in collaborative environments and am passionate about using communication to drive meaningful impact.
Experience
Senior Communications Executive
At Comprise PR, I led and managed strategic communications for a portfolio of nationally recognized, tech-focused clients across diverse industries, including high-tech, healthcare, and pharmaceuticals. I partnered closely with client leadership to develop and execute effective messaging for major initiatives, from new service offerings and rebranding efforts to significant company announcements. My work involved cultivating and nurturing strong relationships with key media representatives, industry analysts, and influencers, securing impactful placements in top-tier publications that amplified client visibility and brand authority. I also spearheaded thought leadership programs for executives, positioning them as industry experts through speaking opportunities and podcast guest appearances. Beyond client work, I played a key role in the firm's own transformation, contributing to its repositioning from a traditional PR firm to a comprehensive, full-service marketing and communications agency. I also mentored and coached junior team members, sharing best practices and fostering their professional development. Throughout my tenure, I leveraged data and analytics to measure campaign effectiveness and drive data-informed improvements to communication strategies.
Learn More6/13/2022General Manager, Vacasa
My time at Vacasa provided a unique opportunity to apply my communication skills in a new context — the hospitality industry. As General Manager for three regional offices, I was responsible for ensuring seamless communication between owners, guests, and employees. I developed and executed targeted communication strategies for each group, tailoring messages to their specific needs and interests. For example, I implemented [mention a specific communication initiative, e.g., a new owner newsletter or a guest feedback system]. This role required me to be a skilled listener and problem-solver, addressing concerns and building strong relationships with all stakeholders. While my title was General Manager, effective communication was at the heart of everything I did, and it proved instrumental in driving improvements in guest satisfaction and employee engagement.
Learn More5/17/2021President, DeeterUSA
My 24-year tenure at DeeterUSA is a story of growth and leadership. Starting as an Account Manager, I progressively advanced to the role of President, leading and shaping the full-service marketing and communications agency for over two decades. This journey provided invaluable experience across all facets of agency life, , from client service and strategy development to project execution and team leadership. I cultivated a diverse portfolio of clients across various sectors, including healthcare, pharmaceuticals, non-profit organizations, and technology, developing and executing integrated marketing campaigns that delivered measurable results. Building strong client relationships was paramount, and I prioritized fostering long-term partnerships based on trust and mutual success. I also had the rewarding experience of mentoring and developing high-performing teams of marketing and communications professionals, empowering them to reach their full potential. My tenure at DeeterUSA was defined by a commitment to excellence, innovation, and a passion for helping clients achieve their business objectives.
Learn More4/21/1997
Owner/Operator, Mountain High Pet Supply
While living in Telluride, I identified a significant gap in the market: the need for affordable pet supplies in the resort community. Seeing this unmet need, I took the initiative to develop a comprehensive business plan and secure start-up funding to launch Mountain High Pet Supply. As the sole proprietor, I managed all aspects of the business, from accounting and product sourcing to warehousing, marketing, order management, and customer relations. Building a loyal client base in a competitive market was a rewarding challenge, and the business thrived during my time in Telluride. Ultimately, I made the strategic decision to dissolve the business when I relocated, but the experience provided invaluable hands-on experience in all facets of entrepreneurship.
Learn More11/15/1994
Marketing/customer relations representative, Telluride Resort Accommodations
At Telluride Resort Accommodations, I gained valuable experience in the world of marketing and promotions within the hospitality industry. As a Marketing Coordinator, I collaborated with the marketing team on the development and implementation of promotional campaigns and event planning initiatives. This involved understanding the resort's target audience, crafting compelling marketing messages, and coordinating various promotional activities. I also gained experience in managing reservations and ensuring guest satisfaction, providing me with a well-rounded understanding of the resort's operations. This role allowed me to develop my marketing skills and contribute to the resort's efforts to attract new clientele.
Learn More5/15/1993Accomplishments
I was a quoted contributor to this article that appeared in the November/December 2018 "Year In Preview" issue of PharmaVOICE magazine.
Read More
Successfully navigated PharmaVOICE 100 and "Red Jacket" acknowledgement for six client representatives over a four year time frame.
Read More
Conceived the idea of "Caring for the Whole Woman," and then converted that concept to a highly detailed and effective plan that my team then successfully implemented.
Read More
One example of many content creation/media relations initiatives I've led that have resulted in tremendous earned media value.
Read More
Click to read further on how I captured the unicorn!
Read More
Another key component of a fully integrated marketing and communications strategy, I have more than 20 years of experience in helping clients deal with crises.
Read More
A vital component of all marketing and communications programming I have implemented on my clients' behalf over the past 20 years is internal communications.
Read More
Working the regionally known radio personality and humorist, John Harvey or "Harvey In the Morning" fame, I created a series of award winning radio spots for Devon Consulting that made a big impact on their business. Here's one sample:
Read More
From the video footage included to the scripting provided, ABC World News aired a video news release (VNR) that I produced for my client, Meridian Diagnostics.
Read MoreBlog
Feb 23, 2025
Defining Ethical AI for Communications
Feb 23, 2025
Coach Prime’s Media Relations Fumble: A Football Fan and PR Pro’s Take
Jul 19, 2019
Building PR like Springsteen
Jun 10, 2019
Subie, or not Subie?
May 16, 2019
A Deeper Dive Into the Client/Agency Relationship
Apr 10, 2019
Craft Agencies Provide Artisnal Approach to Marketing and Communications
Education
MBA • Global Executive Leadership Delaware Valley University
Shortly after getting married, I felt compelled to go back to school and earn my MBA. I am fortunate that I live in close proximity to Delaware Valley College where I was able to attend evening classes and earn my degree.
Learn More
Bachelor of Arts • Speech Communications University of Georgia
Upon graduating from high school, I entered the University of Georgia and have remained a Bulldog ever since. It was a great four years where I learned a lot both in and out of the classroom.
Learn MoreVolunteerism
Other Interests
Sports
Playing and watching
I grew up in a sports family and don't recall a time when I was not an active participant.
Travel
Locally or globally, I like to be on the go
I have always loved seeing new places and experiences different cultures. Perhaps that stems from the fact that my family moved a lot in my youth.
